URLs are the long links that you see when you enter a website. The links are the most neglected part of the website- is what the myth goes by. The URLs play a vital role when it comes to the overall reach of the website. There’s one whole section that focuses on the Meta data and description, on the content that goes live and the next section all focuses on the URL optimization. The UR Links are meant to be the ones that redirect one person to a certain different page, but the links have their own rules.
URL optimization includes both viewers’ perception and the Search engine’s perception. The main reason why URL optimization is tough is because of the complexity that goes behind creating one.
Here are 5 important ways in which you can work it out when it comes to the URL optimization:
1. Make it readable | Keep it short and meaningful:
Readable does not always mean that it would make sense. But here when it is about the URLs, you need to make it up to meaningful sentences and make it extremely readable. The more asterisk, signs that you use on the URLs, the less readable it becomes and the lesser reach it garners. For the URL to garner the reach and the traffic, the link needs to be short, simple and readable.
2. Underscores don’t help | Avoid them:
The underscores that you might like using are of no literal help. The underscores do more damage than good and result in to less traffic. The underscores should be replaced by the hyphens and your work is done. It is not about the users’ readability here, but more of optimization with respect to the Search Engine. Hyphens make it more optimized with the search engines.
3. Avoid Caps Lock | NO CAPS IN URL:
Capital letters, randomly or planned; must be avoided when we talk about the URLs. URL can be seen as ultra-sensitive part of the entire process of search engine optimization. One capital letter and all the effort goes tumbling down. This is the reason why the best websites out there focus more on not the capital letters, but on making it the best readable version of the URL. Draft it multiple times, until it comes out to be the best version of the URL.
4. Remember Mobile URLs | Add Sitemap mobile versions:
The mobile URLS too are important. When you invest something on the optimization, you need to remember that it is going to take a lot of time for both desktop and the mobile version. The mobile version needs different attention and different type of URL when it comes to the rules. Focus on how the mobile versions play out links like and then move forth. Always take references from the most famous companies and their URLs; they are the ones that invest months on to the digital marketing.
5. Cater to the broken | Broken links should be redirected:
The broken links and the ones that no longer work should always be redirected to some other link. If the links are not redirected, there will be a sharp drop in the entire website’s link usage. Once a user has seen that the link of your website is broken, he would never click on any link from your website thereon.
URLs can be tedious and a really tough task at hand, but once you crack through the Dos and Don’ts of the creation, you will see how easier it gets. These are just some of the hacks that will help you, but in real you are open to experimenting as far as you know the ground rules.