Meta descriptions are the contents that go live with your URL, CTA and also with the searched keywords. When you search for something, there are top results that are displayed on the Search engine’s result’s page (SERP). These websites have a little description on what they do and how they do it. There was an announcement by the main search engines long back that these Meta description do not hold any importance when it comes to the ranking on the page, but are important nevertheless.
So, coming to writing the Meta descriptions; how do you think you can master the descriptions that will rock out the viewers hoping on to the search engine’s page?- By investing time enough to master the art of writing one, firstly.
Here are 5 ways in which you can write rocking Meta description for your website on SERP:
1. Give value proposition to the viewer | Value delivered:
1. Give value proposition to the viewer | Value delivered:
The value your website will be giving (Product or service based) should always be highlighted when we talk about the viewer’s point of view. There is one thing called- the services you offer and then there’s value your service gives forth. The value, when mentioned in the Meta description, will always make your website more authentic and look genuine to the person reading.
2. Never write a fake description | Authentic always win:
2. Never write a fake description | Authentic always win:
The Meta description is an important area that will eventually bring out traffic on to your website. If the Meta description is incorrect and the viewers reportedly don’t find anything useful in there, there are chances that the reach will soon go down to a substantial amount. To avoid all this, the best thing that can be done is to write description which does justice to what’s in there on your content.
3. Search Engine’s a robot, humans are not | Write for viewers:
3. Search Engine’s a robot, humans are not | Write for viewers:
There are websites that saw sudden hike in the ranking when they wrote for the search engine, but then they had to see a sudden fall too because they wrote for the engine. The engine will only give you a ranking, but the traffic and the CTR will decide the fate. The more the CTR, the more is the ability of your website to hold the given rank. So, write for the viewers and not the robot out there behind the SEO.
4. Include contact numbers | Make it look a little more authentic:
4. Include contact numbers | Make it look a little more authentic:
Authenticity will come only when you make it look like that. Without any proper information of where you hail from and what you do, there are chances that people will skip the link assuming it to be just another trap. Make it look real by adding genuine information of your website, organization and yourself that makes the website look ultimately real.
5. It’s all about building curiosity | Leave something to click for
5. It’s all about building curiosity | Leave something to click for
There must be things out there that should remain in the dark that people should click on the link and read on. If you write everything and anything on the Meta- Description, there won’t be any story to build up on. Just leave a little trailer on the Meta description and the rest of the story goes out live on the website’s content.
The Meta descriptions are eventually the sole reasons why a person would be interested in clicking the website. Your traffic is the thing that eventually decides the fate of the organization’s success in terms of digital reach. SERP can sound tacky when it comes to the overview of all the websites out there, but is the easiest to deal with. SEO and SERP go hand in hand, and eventually everything circles down to the viewers out there- your audience.