What are title tags? The main question here is, are title tags really that important even in the current world of SEO and SERP? Well, the answer is YES, more than ever. The title tags have become more important than they ever were because of many reasons. When you search through the internet, you will find that all the results on the SERP (Search engine results’ page) will appear in pieces and in tags that are the title tags. The title tags are the ones that still determine the traffic and the CTR (Click through rate).
There are hundreds of tips and tricks online that you will find when you search for the increase in the CTR and traffic, but here the best tried and tested methods of the same.
1. The number game | Use numbers in the titles:
Use numbers in the title of the content or the website so as to get more attention of the users. When you use numbers in the title tag, you end up being more visible to the viewers. Start the titles like “5 Hacks of…” and the likes. This way, you are promising that the content will be shorter; also the attention already has been garnered.
2. How often do you use dates? | Date in titles:
The dates usually appear in the most sought after content on the SEO. You need to put in the dates of the content that goes out live so as to make sure the viewers the content is pretty relevant to the current generation. It is possible that you content will be relevant, but because there is no dates’ tag; people still won’t look through it.
3. The length matters | Keep it short:
The title tags should not be really long. There are specified lengths of the titles that are specified by the search engines. It is a good thing that you stick to the same. Just because you are to make meaningful sentences, do not make it longer and dull. Make it short, simple and meaningful when it is about the title tags.
4. The CTAs are really important | One Click Away:
The Call to Actions is important in any possible website content. No matter what your current reach is, always focus on the CTA part more than the normal content that goes live. The call to action will get more traffic. Nobody would like to read through the Meta description and do nothing about it. All your CTA will direct the required attention to the website and thus will increase the Click through rate and traffic.
5. All caps are always confusing | AVOID USING THEM:
You see how ultra-confusing the above small ‘Avoid using them’ looked? That is what the caps lock does. Even if you want to make it sound all good and important, avoid the screaming caps lock on the title tags on the websites. Just normal text really helps and is no less attractive than what you want them to be.
6. Do not duplicate the tags | No Plagiarism:
You can have the preset tags for all your content and yet not be satisfied with the amount of traffic that is being generated. That will be because of the fact that duplicate tags, preset tags for all the content never really works. The SEO fails to notice through the websites that have plagiarized content, duplicate tags and specifically- duplicate title tags.
7. The order of the sentence matters | No Jumbled Play:
Jumbled sentences make no sense and will result in you losing out on the potential viewers off your website. You might wonder why this happens, but the reasons is simple- The order the words in the title tag eventually decides how much of the search engine optimization will notice your website.
The click through rate and the traffic will all depend on how much time you invest on making of the content that goes online. It’s not just about the body of the content that matters, but also the Meta description, the title and mainly- the title tags.