Google SERP Preview Tool

Portent’s Google SERP Preview Tool

 

Enter your title tag, meta description, and URL to see how they'll appear in a Google search result.

Helpful reading: The New Character Length for Google SERP Snippets & Meta Descriptions

 

Write Title Tags that Describes the Content and Encourages Clicks

www.example.com/

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Use meta descriptions to describe your page content. Google uses relevant meta descriptions to create the snippet that describes your page in SERP listings.

Title600/600 Pixels

Write Title Tags that Describes the Content and Encourages Clicks

Meta Description320/320 Characters

Use meta descriptions to describe your page content. Google uses relevant meta descriptions to create the snippet that describes your page in SERP listings.

URL

www.example.com/

Bolded Keywords (Separated by comma)

Add Date(Increases length of meta description)

Show Rich Snippet(Ratings, Price)

     

SERP Preview tool: Preview your SERP and optimize it:

Search engines have become a task in this current generation where almost all the organizations have come up with their own website and their own strategies to compete the ones next door. You might feel that the website, content, the Meta description and the tags are all the ones that will lead you to the eventual best result- but you may be wrong. The preview tool comes in the picture now. The preview tool lets you have a look and a detailed in-depth analysis of what your website and content will reap when it goes live on the site. The search engines are tough that way, and you need additional investment to break through the ice.

SERP stands for Search Engine Results’ Page and is the page that stands as the deciding factor for the digital success of a lot of websites.

Here’s a brief on what the tool does and how it can help you achieve the target you are looking forward to:

1. Keywords are important | Find you keywords:

There are literally uncountable words and you cannot decide on what the keyword is the best one for your website. This tool helps you optimize your content by optimizing your content first. The tool will not just let you preview it but also help you find the keywords on the web. The keywords will be unique to your own content and hence will be the best match. Keywords should be customized as per the content and should hold importance of their own. This tool helps you customize in a way that the keywords, individually, too will have their own value.

2. The problems with Meta Description | The Meta description finder:

Create the best description when it comes to the Meta data that you put forth in the website’s content. The preview tool will also allow you have a complete analysis of the Meta data you put in. The preview tool will give you a small analysis on how the data will fare for you when you put the data live.

3. The title tags | Create the best title tags:

Not just the title tags, but also the Meta description tags, everything can be analyzed in-depth in this tool where you get to preview. The title tags allow you to increase the reach of the website and also the specific content that you just posted. The preview tool ricks out the possibilities, if any, of any fraud data that might creep in.

4. Both mobile and desktop versions are catered to:

The Preview tool helps you cater to both desktop and the mobile version of the website you host. The mobile version will have different dashboard and the desktop will have different dashboard. The data is distributed in the similar way, catering to the needs of the different platforms and will eventually lead you down to more traffic by optimized data.

5. Organized data always helps:

Organized data is not usually something you will expect straight out of nothing. You will lead another bolt-on tool that will eventually show you the right path where in you can create the best strategies to optimize the data that you are posting on your own website. The organized data is a dream for a lot of organizations; this dream can now be achieved by the preview tool.

SERP is more of a trap these days that most people do not really think through what needs to be put out. The preview tools available online will help you understand how exactly the data needs to be put through, so as to garner more traffic.

5 Most Important SEO Tips for URL Optimization

URLs are the long links that you see when you enter a website. The links are the most neglected part of the website- is what the myth goes by. The URLs play a vital role when it comes to the overall reach of the website. There’s one whole section that focuses on the Meta data and description, on the content that goes live and the next section all focuses on the URL optimization. The UR Links are meant to be the ones that redirect one person to a certain different page, but the links have their own rules.

URL optimization includes both viewers’ perception and the Search engine’s perception. The main reason why URL optimization is tough is because of the complexity that goes behind creating one.

Here are 5 important ways in which you can work it out when it comes to the URL optimization:

1. Make it readable | Keep it short and meaningful:

Readable does not always mean that it would make sense. But here when it is about the URLs, you need to make it up to meaningful sentences and make it extremely readable. The more asterisk, signs that you use on the URLs, the less readable it becomes and the lesser reach it garners. For the URL to garner the reach and the traffic, the link needs to be short, simple and readable.

2. Underscores don’t help | Avoid them:

The underscores that you might like using are of no literal help. The underscores do more damage than good and result in to less traffic. The underscores should be replaced by the hyphens and your work is done. It is not about the users’ readability here, but more of optimization with respect to the Search Engine. Hyphens make it more optimized with the search engines. 

3. Avoid Caps Lock | NO CAPS IN URL:

Capital letters, randomly or planned; must be avoided when we talk about the URLs. URL can be seen as ultra-sensitive part of the entire process of search engine optimization. One capital letter and all the effort goes tumbling down. This is the reason why the best websites out there focus more on not the capital letters, but on making it the best readable version of the URL. Draft it multiple times, until it comes out to be the best version of the URL.

4. Remember Mobile URLs | Add Sitemap mobile versions:

The mobile URLS too are important. When you invest something on the optimization, you need to remember that it is going to take a lot of time for both desktop and the mobile version. The mobile version needs different attention and different type of URL when it comes to the rules. Focus on how the mobile versions play out links like and then move forth. Always take references from the most famous companies and their URLs; they are the ones that invest months on to the digital marketing.

5. Cater to the broken | Broken links should be redirected:

The broken links and the ones that no longer work should always be redirected to some other link. If the links are not redirected, there will be a sharp drop in the entire website’s link usage. Once a user has seen that the link of your website is broken, he would never click on any link from your website thereon.

URLs can be tedious and a really tough task at hand, but once you crack through the Dos and Don’ts of the creation, you will see how easier it gets. These are just some of the hacks that will help you, but in real you are open to experimenting as far as you know the ground rules.

5 Quick Tips for Getting More Traffic from your SERP Snippet

The race doesn’t stop at just getting a good rank at the Search engine, but also at the traffic that is generated on to the website. When we talk about the Snippet tool concerning the SERP, there are basic things one must understand. The Snippet tool helps you overview all of what you are doing with the website, the content and the pictures that are going live from you website. The snippet tool gives you a detailed look in to what can be called as the “SEO elements”. There are mainly four SEO elements- The heading, the slug, Meta description and the focus keyword. You can get easy traffic from this SERP Snippet tool on to your website.

Here are 5 easy steps through which you can attract more traffic on to the website and maintain your SEO ranking.

1. SERP Snippet tool to the rescue:

You might as well think a snippet tool is just a platform and nothing more to it, but you are wrong. A snippet tool is an overview tool where in you can invest good amount of time in just inventing newer ways to hold on to the traffic and generate more. Right from the headings, to the Meta description everything is up there in the snippet tool to view.

2. Shorten the URL:

The URL of any website is usually the ones that are the first attraction point to any of the websites. The URL needs to be short and should tell exactly what the website needs to talk about. Hence, cut the URL short and make it all about the website and what the content is talking about. Use the tools available on the internet where in you can cut the links to meaningful short URL formats. 

3. Optimize the title of the content:

The title of the content of the website is the one thing that needs to be extremely catchy. The catchy titles end up attracting the traffic more than you expect it to. Once you understand how the titles work, you can start customizing all your titles in the same way. Keep you title small, with first letters capital (except the propositions), include keywords in the subject and make the title about the content that will be posted.

4. Give the content a direction:

CTA or Call to Action is an important thing that will eventually bring in more traffic on to the website. Once you see how the CTA works, you will start including them everywhere in the content. The CTAs are easy for people to just click and land up on to your website and that is the reason why people prefer the CTAs everywhere on the ranking page. 

5. Plagiarism never really works:

Plagiarism when it comes to the data, the words, the keywords and even your own Meta description is harmful. The content that is already published on the internet is rejected by the SEO in one second. All your efforts in constructing the SEO specific content will fall short, if even one of the contents is duplicated. The Meta description too should not be duplicated. You should not use the same Meta description on content that goes live.

The SEO is a tacky thing when it comes to the thousands of websites on the internet. Just making your website rank above all the others will never be enough. You will be the role key that holds the vital responsibility of attracting traffic to your own website. If there is no traffic coming forth on to your website, you will lose out on the rank that you are holding.

5 Killer SEO steps to optimize your website in SERP

Search engine optimization is now on the rise that all the organizations are looking forth to it. In this current generation of optimized technology, SEO or search engine optimization has come to the rescue of a lot of organizations out there in killing off the online marketing world. When it comes to the SEO specific content in SERP (Search engine results’ page), if done right, nothing can really go wrong in it.

Here are 5 killer SEO Steps with which you can easily master the art of topping the online marketing, via you website:

1. The power of keywords: In the title

Keywords are usually the most focused part of any article, but when it comes to the destination where these keywords are put in, a lot of firms fail in their mission. The positioning of the keywords is very important and it determines the ways in which the website will perform in the SEO specific race. You can put the keywords anywhere in the body of the article, but always make sure to put the same in the title. The title is the first thing the Search engine is going to read, hence make sure it has the necessary subject.

2. Plant the website in listings:

Listings can be anywhere and about anything, you just need to make sure you hit the right kind of listing. There are many listings available online- Google directory, Yahoo directory and the likes where in you can easily put the best foot forward by first listing the same in these directories and then going ahead with mastering the content on your website. Make sure you list the content on the right side of the directory, of relevant topics and also with the right type of keywords.

3. Use Meta description:

Meta-description is nothing but a small paragraph describing a little about your website, organization and about the content you just posted. You can use small and crisp pointers to describe everything in brief and then place keywords as well. This shows up on the first page when you search something. The more proper positioning of keywords, the better SEO reach of the website.

4. Positioning of keywords in Header tag:

Header tag is the one that comes up in the headings and the sub-heading of any provided content on the website. Whenever you search something, there are many listings provided on the search engines and the main one happens to be the first result that pops up. Of you observe, the first listings usually have strong SEO background done. That is the headers and the footers of the website. It is best advised that you use keywords and position them cleverly in the headers and the footers of the subject of the content.

5. Inter link your pages on the website:

Inter-linking the pages from your website helps you get better overall reach. Once you understand one certain page gets more of a reach, you can easily link that page with your parent website and get the traffic here as well. It’s all about strategizing the content in ways that will only attract more and more traffic on to the website and thus make it worth all the Search engine optimization specific content.

Who wouldn’t like their websites to be ranked in the top listings of the SERP? The top ranking in the SERP only means success in the actual real world business. In this generation, everything has been digitized and once you get hold of success there, you shall reap more benefits in the actual business that you have.

7 SEO Title Tag tips to Improve CTR and Traffic

What are title tags? The main question here is, are title tags really that important even in the current world of SEO and SERP? Well, the answer is YES, more than ever. The title tags have become more important than they ever were because of many reasons. When you search through the internet, you will find that all the results on the SERP (Search engine results’ page) will appear in pieces and in tags that are the title tags. The title tags are the ones that still determine the traffic and the CTR (Click through rate).

There are hundreds of tips and tricks online that you will find when you search for the increase in the CTR and traffic, but here the best tried and tested methods of the same. 

1. The number game | Use numbers in the titles:

Use numbers in the title of the content or the website so as to get more attention of the users. When you use numbers in the title tag, you end up being more visible to the viewers. Start the titles like “5 Hacks of…” and the likes. This way, you are promising that the content will be shorter; also the attention already has been garnered. 

2. How often do you use dates? | Date in titles:

The dates usually appear in the most sought after content on the SEO. You need to put in the dates of the content that goes out live so as to make sure the viewers the content is pretty relevant to the current generation. It is possible that you content will be relevant, but because there is no dates’ tag; people still won’t look through it. 

3. The length matters | Keep it short:

The title tags should not be really long. There are specified lengths of the titles that are specified by the search engines. It is a good thing that you stick to the same. Just because you are to make meaningful sentences, do not make it longer and dull. Make it short, simple and meaningful when it is about the title tags.

4. The CTAs are really important | One Click Away:

The Call to Actions is important in any possible website content. No matter what your current reach is, always focus on the CTA part more than the normal content that goes live. The call to action will get more traffic. Nobody would like to read through the Meta description and do nothing about it. All your CTA will direct the required attention to the website and thus will increase the Click through rate and traffic.

5. All caps are always confusing | AVOID USING THEM:

You see how ultra-confusing the above small ‘Avoid using them’ looked? That is what the caps lock does. Even if you want to make it sound all good and important, avoid the screaming caps lock on the title tags on the websites. Just normal text really helps and is no less attractive than what you want them to be.

6. Do not duplicate the tags | No Plagiarism:

You can have the preset tags for all your content and yet not be satisfied with the amount of traffic that is being generated. That will be because of the fact that duplicate tags, preset tags for all the content never really works. The SEO fails to notice through the websites that have plagiarized content, duplicate tags and specifically- duplicate title tags.

7. The order of the sentence matters | No Jumbled Play:

Jumbled sentences make no sense and will result in you losing out on the potential viewers off your website. You might wonder why this happens, but the reasons is simple- The order the words in the title tag eventually decides how much of the search engine optimization will notice your website.

The click through rate and the traffic will all depend on how much time you invest on making of the content that goes online. It’s not just about the body of the content that matters, but also the Meta description, the title and mainly- the title tags.

5 SEO tips for writing Meta descriptions that rock the SERPs

Meta descriptions are the contents that go live with your URL, CTA and also with the searched keywords. When you search for something, there are top results that are displayed on the Search engine’s result’s page (SERP). These websites have a little description on what they do and how they do it. There was an announcement by the main search engines long back that these Meta description do not hold any importance when it comes to the ranking on the page, but are important nevertheless.

So, coming to writing the Meta descriptions; how do you think you can master the descriptions that will rock out the viewers hoping on to the search engine’s page?- By investing time enough to master the art of writing one, firstly.

Here are 5 ways in which you can write rocking Meta description for your website on SERP:

1. Give value proposition to the viewer | Value delivered:

The value your website will be giving (Product or service based) should always be highlighted when we talk about the viewer’s point of view. There is one thing called- the services you offer and then there’s value your service gives forth. The value, when mentioned in the Meta description, will always make your website more authentic and look genuine to the person reading.

2. Never write a fake description | Authentic always win:

The Meta description is an important area that will eventually bring out traffic on to your website. If the Meta description is incorrect and the viewers reportedly don’t find anything useful in there, there are chances that the reach will soon go down to a substantial amount. To avoid all this, the best thing that can be done is to write description which does justice to what’s in there on your content.

3. Search Engine’s a robot, humans are not | Write for viewers:

There are websites that saw sudden hike in the ranking when they wrote for the search engine, but then they had to see a sudden fall too because they wrote for the engine. The engine will only give you a ranking, but the traffic and the CTR will decide the fate. The more the CTR, the more is the ability of your website to hold the given rank. So, write for the viewers and not the robot out there behind the SEO.

4. Include contact numbers | Make it look a little more authentic:

Authenticity will come only when you make it look like that. Without any proper information of where you hail from and what you do, there are chances that people will skip the link assuming it to be just another trap. Make it look real by adding genuine information of your website, organization and yourself that makes the website look ultimately real.

5. It’s all about building curiosity | Leave something to click for

There must be things out there that should remain in the dark that people should click on the link and read on. If you write everything and anything on the Meta- Description, there won’t be any story to build up on. Just leave a little trailer on the Meta description and the rest of the story goes out live on the website’s content.

The Meta descriptions are eventually the sole reasons why a person would be interested in clicking the website. Your traffic is the thing that eventually decides the fate of the organization’s success in terms of digital reach. SERP can sound tacky when it comes to the overview of all the websites out there, but is the easiest to deal with. SEO and SERP go hand in hand, and eventually everything circles down to the viewers out there- your audience.